Berlo's Model of Communication

Concepts of Barnlunds Transactional Model of Communication Barnlunds Transactional Model is a multi-layered feedback system. Advertising Public relations Marketing and Consumer Behavior Business Communication Communication General Communication Barriers Communication in Practice Communication.

Berlo S Model Of Communication

In 1967 Dance made a.

. The model shifted from the trend of linear model to dynamic and two way communication model. Berlos S-M-C-R Model. The model has been further adapted and reformed by other theorists as General Transactional Model.

In transactional model senders and receivers both are known as communicators and both play equally important role in communication. I want water is communication. This model explains communication in four steps.

Communication is simply the flow of information from the first party the sender to the second party the receiver irrespective of whether the recipient has properly downloaded the message or not whereas effective communication is the flow of information in exactly the same manner the sender intends to do so. It also account for non binary interactions this means that it will remain good even for communications involving more than two sources. Transactional Model of Communication.

4 It can account for different modes of communication ie for both interpersonal communication and Mass communication. In other words it can be said that the theory argues what people do. The Uses and Gratification theory discusses the effects of the media on people.

Transactional model relates communication with social reality cultural up-bringing and relational context relationships. Berlos model of communication is unique in the sense that it gives a detailed account of the key elements in each step. It is a predictive model of communication and very descriptive also.

Lets consider the key elements that affect how well the message is communicated starting with the source. It explains how people use the media for their own need and get satisfied when their needs are fulfilled. Westley and Maclean communication.

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